For startup founders

For startup founders

I’m Eric Lemay, your fractional CPO

I’m Eric Lemay, your fractional CPO

I’m Eric Lemay, your fractional CPO

On-demand product executive. Get to product-market fit fast.

On-demand product executive. Get to product-market fit fast.

Thesis

Thesis

You’re a busy startup founder.

You’re a busy startup founder.

You’re a busy startup founder.

You have one core belief: product should be your startup’s unfair advantage.

You have one core belief: product should be your startup’s unfair advantage.

You have one core belief: product should be your startup’s unfair advantage.

It needs your full attention.

It needs your full attention.

It needs your full attention.

But you’re busy with trying to nail the right market, the right value prop, a predictable business model, a great user experience, repeatable sales, happy + low CAC + high LTV + low churn + low overhead customers, high-velocity + happy + healthy team, strong growth, scalable ops, moats, excited investors, and profitability.

But you’re busy with trying to nail the right market, the right value prop, a predictable business model, a great user experience, repeatable sales, happy + low CAC + high LTV + low churn + low overhead customers, high-velocity + happy + healthy team, strong growth, scalable ops, moats, excited investors, and profitability.

But you’re busy with trying to nail the right market, the right value prop, a predictable business model, a great user experience, repeatable sales, happy + low CAC + high LTV + low churn + low overhead customers, high-velocity + happy + healthy team, strong growth, scalable ops, moats, excited investors, and profitability.

But you're busy figuring out the right market, the right value prop, a predictable business model, a great user experience, repeatable sales, happy + low CAC + high LTV + low churn + low overhead customers, high-velocity + happy + healthy team, strong growth, scalable ops, moats, excited investors, path to profitability.

It’s a lot—but non-negotiable if your aspirations are a 1B+ company.

It’s a lot—but non-negotiable if your aspirations are a 1B+ company.

It’s a lot—but non-negotiable if your aspirations are a 1B+ company.

That’s where I step in. I am your fractional CPO.

That’s where I step in. I am your fractional CPO.

That’s where I step in. I am your fractional CPO.

TLDR: you get an on-demand product executive, a strategic partner, a people leader—and tons of value delivered at maximum speed and capital efficiency.

TLDR: you get an on-demand product executive, a strategic partner, a people leader—and tons of value delivered at maximum speed and capital efficiency.

TLDR: you get an on-demand product executive, a strategic partner, a people leader—and tons of value delivered at maximum speed and capital efficiency.

An unconventional approach for unconventional results.

An unconventional approach for unconventional results.

An unconventional approach for unconventional results.

Fortune 500s + Enterprise

Fortune 500s + Enterprise

Fortune 500s + Enterprise

Fortune 500s + Enterprise

Led multiple ultra-black (most confidential) initiatives for Apple Retail to deliver greater personalization, higher NPS and higher LTV.

Led multiple ultra-black (most confidential) initiatives for Apple Retail to deliver greater personalization, higher NPS and higher LTV.

World’s most valuable technology company

World’s most valuable technology company

World’s most valuable technology company

Redesigned Bloomberg’s exchanges data model. Enabled new data products for 400k+ corporate subscribers

Redesigned Bloomberg’s exchanges data model. Enabled new data products for 400k+ corporate subscribers

Global financial, data, software and media company.

Global financial, data, software and media company.

Global financial, data, software and media company.

Built a nurse-patient assignment product for the largest operator of healthcare facilities in the US. Less burnout; better patient outcomes.

Built a nurse-patient assignment product for the largest operator of healthcare facilities in the US. Less burnout; better patient outcomes.

Largest private healthcare system in the U.S.

Largest private healthcare system in the U.S.

Largest private healthcare system in the U.S.

Built an advanced analytics offering to enable utilities to measure asset performance in real-time + predict / schedule maintenance work.

Built an advanced analytics offering to enable utilities to measure asset performance in real-time + predict / schedule maintenance work.

One of the world's largest consulting companies.

One of the world's largest consulting companies.

One of the world's largest consulting companies.

Delivered a go-to-market playbook, partnerships strategy, new buyer journeys and client workflows to help Equifax penetrate a new market

Delivered a go-to-market playbook, partnerships strategy, new buyer journeys and client workflows to help Equifax penetrate a new market

Equifax is a global leader in data analytics and credit reporting

Equifax is a global leader in data analytics and credit reporting

Equifax is a global leader in data analytics and credit reporting

Apple Retail

Apple Retail

Apple Retail

In-store engraving of AirPods in a delightful app

In-store engraving of AirPods in a delightful app

In-store engraving of AirPods in a delightful app

Customer app and employee app for queue management + machine engraving.

Customer app and employee app for queue management + machine engraving.

Fast-growing startups

Fast-growing startups

Fast-growing startups

Built and exited the Acorns of 🇨🇦. Moka rounds up your purchases and invests the spare change." Employee #1 and VP Product.

Built and exited the Acorns of 🇨🇦. Moka rounds up your purchases and invests the spare change." Employee #1 and VP Product.

Acquired by Mogo. Leading micro-investing platform.

Acquired by Mogo. Leading micro-investing platform.

Acquired by Mogo. Leading micro-investing platform.

Built the modern-era estate platform for North American families to enable the largest transfer of wealth ever. Early executive, VP Product.

Built the modern-era estate platform for North American families to enable the largest transfer of wealth ever. Early executive, VP Product.

Estate planning + settlement platform

Estate planning + settlement platform

Estate planning + settlement platform

Scaled a team experiences platform from $800k to $21m run rate in <13 mo. Happy clients include Google, Meta, Spotify and Zillow. Head of Product.

Scaled a team experiences platform from $800k to $21m run rate in <13 mo. Happy clients include Google, Meta, Spotify and Zillow. Head of Product.

Marketplace for corporate teams. SF-based.

Marketplace for corporate teams. SF-based.

Marketplace for corporate teams. SF-based.

Workforce risk management platform enabling Chief Security Officers to reduce organizational risks, and promote better behaviors.

Workforce risk management platform enabling Chief Security Officers to reduce organizational risks, and promote better behaviors.

Cybersecurity startup. Acquired by Mimecast.

Cybersecurity startup. Acquired by Mimecast.

Cybersecurity startup. Acquired by Mimecast.

Helped a YC-backed healthcare marketplace with their onboarding. Made it easier to find registered dieticians + get personalized nutrition counselling.

Helped a YC-backed healthcare marketplace with their onboarding. Made it easier to find registered dieticians + get personalized nutrition counselling.

Healthcare marketplace

Healthcare marketplace

Healthcare marketplace

Built an AI workplace search platform for employees to ask any work-related questions. NLP + LLM. Raised a 15m seed round.

Built an AI workplace search platform for employees to ask any work-related questions. NLP + LLM. Raised a 15m seed round.

AI enterprise search SaaS platform. Stealth startup.

AI enterprise search SaaS platform. Stealth startup.

AI enterprise search SaaS platform. Stealth startup.

Moka

Moka

Founded + exited the Acorns of 🇨🇦

Founded + exited the Acorns of 🇨🇦

Founded + exited the Acorns of 🇨🇦

Fastest-growing robo-advisor in Canada. Acquired by Mogo

Fastest-growing robo-advisor in Canada. Acquired by Mogo

Services

Services

Vision + Strategy

Vision + Strategy

Together, we’ll build a vision that inspires and aligns employees, partners and investors. And strategy that delivers high-growth, profitability and durability.

Together, we’ll build a vision that inspires and aligns employees, partners and investors. And strategy that delivers high-growth, profitability and durability.

Together, we’ll build a vision that inspires and aligns employees, partners and investors—and strategy that delivers high-growth, profitability and durability.

Product-market fit

Product-market fit

Achieve it as fast and as cheaply as possible. We’ll get there with thoughtful strategy, team alignment, high standards and rapid execution.

Achieve it as fast and as cheaply as possible. We’ll get there with thoughtful strategy, team alignment, high standards and rapid execution.

Growth strategy

Growth strategy

We'll build a customer acquisition machine, growth loops, new value creation, distribution channels, experimentation and more.

We'll build a customer acquisition machine, growth loops, new value creation, distribution channels, experimentation and more.

Business Model Testing

Business Model Testing

Rapid business model innovation. Our goals are product-market-model-channel fit, diversified revenue streams and max optionality.

Rapid business model innovation. Our goals are product-market-model-channel fit, diversified revenue streams and max optionality.

Culture + Leadership

Culture + Leadership

Set direction and high standards. Hire the right people, push for real-time alignment, and then let the team execute. The rest is history.

Set direction and high standards. Hire the right people, push for real-time alignment, and then let the team execute. The rest is history.

Path to profitability

Path to profitability

Sharpen the path to profit. Set in motion a sequenced strategy to get to bottom-line growth as fast as possible. Investors will love you for it.

Sharpen the path to profit. Set in motion a sequenced strategy to get to bottom-line growth as fast as possible. Investors will love you for it.

Fundraising

Fundraising

Tell a story that investors can’t ignore. Big vision, big market, big problem, great product, strong unit economics and a world-class team.

Tell a story that investors can’t ignore. Big vision, big market, big problem, great product, strong unit economics and a world-class team.

Roadmap

Roadmap

All team members need to be rowing in the same direction—no buts. We’ll build a validated roadmap the entire team can execute on.

All team members need to be rowing in the same direction—no buts. We’ll build a validated roadmap the entire team can execute on.